Friday 23rd December 2011
by davidThe gateway to all the areas of your site is your Hotel Homepage, so it’s a very important element. You can unlock the secrets of this all important gate with the following tips.
When your visitors hit your Hotel Homepage they should know exactly what you’re up to. In other words, the purpose of your website should be clear to them when they land on your Hotel Homepage. A simple way to showcase your purpose and help your visitors understand the goal behind your website is to use a proper slogan or a tagline that goes with your logo. Internally, this tagline is a mission statement for your company, but externally it represents what your website does and tells your visitors your main purpose. Your company’s slogan is something that your visitors will identify you with, which is why it should be something that not only represents your website, but at the same time connects with your visitors. Therefore, using a creative tagline is definitely a must on your Hotel Homepage.
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Your Hotel Homepage should always have sources of new information or else it will be hard to get people to come back to and stick around your website. This can be done just by adding applications that automatically update with information such as the latest news, the latest gossip or even the latest info from your actual customers. You can easily locate these applications on websites that are driven by databases and on sites like WordPress. Another strategy to use would be RSS feeds that will put the most recent information on your Hotel Homepages with content that is pulled from other places. By placing self updating information on your Hotel Homepage, you are making sure that your info is up to date and relevant.
Your products and services should be accessible from your Hotel Homepage, not buried somewhere else on your site. Because the purpose of your site is to sell your products, use your Hotel Homepage to showcase your main products to your target audience and to lead them to the right pages. Place your flagship product prominently on your Hotel Homepage as a banner of link so visitors will see it as soon as they enter your site.
These tips will help you optimize your Hotel Homepage so you can increase your conversion rate and get more sales. You will see an overall improved response to your website if you alter your Hotel Homepage in the right ways.
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